Design

DYNAMIC X SOLID

A solid, well-built foundation that says “peace of mind,” fused with a sense of dynamic action that says “enjoyment”. This is the embodiment of a new generation of vehicle, born out of Subaru’s relentless pursuit of the essential car.

Woman hands on steering wheel driving a car.

Roots

Our design philosophy: Adapting to the continuously changing environment while standing firm in rooted values. Subaru was originally an aerospace manufacturer in an industry that demands the highest levels of safety, dynamic performance and efficiency in packaging. Intelligent, functional designs needed to achieve those requirements are the root of Subaru’s design philosophy. 

Symbolic Face Design

It’s easy to spot a Subaru. Its dynamic, contoured exterior reveals what’s on the inside: the world’s only front-mounted horizontally opposed engine. A hexagonal grille, based on nature’s most stable shape, combined with the signature six-star design puts the Subaru design in a class of its own.